BRIGHT SPOTS

Root

Animation / Illustration / Art Direction

Root Inc. was looking for a way to refresh their demand marketing initiatives. With more than 25 years of successfully publishing White Papers and working with top Fortune 500 companies, Root has proven that they are an authority on corporate strategy.

Enlisting Ruxly as a creative partner, we worked with Root to engage their client base in a more entertaining way through a series of animated white papers and supporting infographics. The animated videos bring Root’s lessons to life by weaving key concepts into humorous narratives that each introduce aspects of Root’s work in developing and deploying strategies, cultures, and impactful business training.

Creating the playful and smart narrator characters, themselves an extension of the brand’s hand-drawn style, the goal was to make the content memorable and shareable, acting as an agent for corporate change.

 

STYLE FRAMES / DETAILED SCENES

THE PROCESS