BRIGHT SPOTS

Root

Animation / Illustration / Art Direction

Root Inc. reached out to Ruxly to refresh their signature series of White Papers. We transformed their informative texts on corporate strategy into a series of entertaining animations and inforgraphics that provide an engaging way to communicate concepts to their Fortune 50 clients. The animated videos bring strategy lessons to life by weaving key concepts into humorous narratives that each intro aspects of Root’s work in developing and deploying corporate strategies, cultures, and impactful business training.

STYLE FRAMES / DETAILED SCENES

THE PROCESS