KENDRICK LAMAR + SHANTELL MARTIN
ART BASEL DOME ANIMATION

American Express Music

Animation / Art Direction / Video edit / Event Activation

For the 2016 Art Basel week, we were tapped by American Express Music and several experiential partners to fuse art with music in an immersive surround sound and sight experience for a Kendrick Lamar concert.

Utilizing the freeform design of British visual artist Shantell Martin for the stream-of-consciousness backdrop to Kendrick’s performance, we animated the energetic artwork and projected it onto the ceiling of the Faena Art Dome. 

The hip-hop star’s songs were enhanced by a 360-degree visualization of Martin’s drawings inside a site-specific installation on the sand of Miami Beach. 


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THE PROCESS

Shantell’s artwork was processed from its original form and animated by sections. The resulting animation was imported into dome projection software for proper alignment with the spherical medium. All work provided was mastered in cinema quality 4k x 4k resolution.

 

 

“I never did a visual performance where an artist is actually projecting the visuals, [the] concept of the music, and I think that’s pretty dope,” Lamar said. “It’s an experience in itself.”

 
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