KENDRICK LAMAR + SHANTELL MARTIN
ART BASEL DOME ANIMATION
American Express Music
Animation / Art Direction / Video edit / Event Activation
When the wild rumpus, energy and yes, celebrities, of Art Basel come to our home turf every year, we bring it. In 2016, we were tapped by American Express Music and several experiential partners to fuse art with music in an immersive surround sound and sight experience that would prove to be one of the most anticipated and talked about events of the week. The Miami New Times recapped, “There are three things that are absolute in life: death, taxes, and exclusive events during Art Basel week. The latest edition of Basel parties brought arguably the most talented and highly coveted rapper in music to South Florida: Kendrick Lamar.”
Merging the freeform design of British visual artist Shantell Martin so it could become the stream-of-consciousness backdrop to Kendrick’s performance, we animated the energetic artwork and projected it onto the ceiling of the Faena Art Dome. The hip-hop superstar’s songs were enhanced by a 360-degree visualization of Martin’s drawings inside a site-specific installation that was literally sitting on the sand of Miami Beach. Billboard was wowed by the unique setting, “The ethereal looking pop-up dome that hosted Amex Music Meets Art outside the Faena hotel looked as if it had dropped from the sky and was just steps away from the waves.”
Connecting art and music, while helping to raise awareness of the American Express Music initiative, this was a project that perfectly ignited Ruxly's creative and technology DNA.
K. Dot was just as excited as the fans who scored one of the limited passes to the show. “I never did a visual performance where an artist is actually projecting the visuals, [the] concept of the music, and I think that’s pretty dope,” he said. “It’s an experience in itself.”
Reflecting on this unique collaboration, Martin said “it was one of those projects where Kendrick was awesome, his whole crew was awesome, all the team were really nice and really talented and really professional, and then we produced a really amazing show which I think people really enjoyed, and it had a huge impact down there.”
Shantell’s artwork was processed from it’s original form and animated by sections. The resulting animation was imported into dome projection software for proper alignment with the spherical medium. All work provided was mastered in cinema quality 4k x 4k resolution.