SAME HEART, DIFFERENT BEAT
Orange Theory Fitness
Video / Animation / Design / Scriptwriting
Orangetheory’s signature regimen combines endurance, power and strength high-intensity training. Employing a unique scoreboard tracking format, Orangetheory uses a heart-rate zone system to keep participants motivated throughout their workouts.
Ruxly’s production regimen included a broadcast commercial, as well as videos for national conventions and franchise sales.
Combining a mix of live action video, motion graphics, interviews, and energetic music, the films were designed to engage and evoke the emotions of the OTF experience.
Orangetheory has now sold more than 800 franchise licenses. Revenue has grown by more than 300 percent since 2015.
OTF currently serves more than 300,000 members worldwide, with memberships increasing, on a single-studio basis, by 10 to 15 percent year-over-year.