She is Empowered

CATERPILLAR

Campaign | Branding | Video | Animation | Social Media Content | Activation Content

 

Caterpillar Inc. provides sustainable energy products to women in developing nations around the world. Ruxly created a content campaign that shines a light on the incredible stories of remarkable women across the world who have inspired Caterpillar to unite businesses, nonprofits, governments, and citizens in the fight to alleviate poverty for millions of people worldwide.

 
 

CAMPAIGN FILM

Ruxly created a short film for the She Is campaign, which premiered live on MSNBC to millions of viewers and the 2016 Global Citizen Festival. 

 

 


CUSTOM WEB DESIGN

CAMPAIGN MICROSITE

The digital hub of the campaign spotlights shareable stories, data and info about the "She is Empowered" project.


GLOBAL CITIZEN FESTIVAL

At the 2016 Global Citizen Festival in New York, more than 60,000 people gathered in Central park to hear music from artists such as Rihanna and Kendrick Lamar. 

Ruxly created all “day of” implementation: from messaging airing on MSNBC, to live banners, branded charging stations, and photo booths where attendees could create their own double exposure silhouettes just like the incredible women in the “She Is” campaign.  


 

GIVING TUESDAY

As a follow up to the “She Is” efforts around the Global Citizen event, we produced another short film leading up to Giving Tuesday, the United Nations Foundation international day of giving.