Caterpillar - She is

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Campaign |  Branding |  Video |  Animation |  Social Content |  Activation Content

The campaign film premiered live on MSNBC to millions of viewers at the 2016 Global Citizen Festival. 


The Campaign

Ruxly created a content campaign that shines light on the incredible stories of remarkable women who have inspired Caterpillar inc. to unite businesses, nonprofits, governments, and citizens in the fight to alleviate poverty for millions of people worldwide.

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The digital hub of the campaign spotlights shareable stories, data and information about the "She is Empowered" project.



Global Citizen
Festival 2016

60,000+ gathered in NYC’s Central Park to hear music from Rihanna, Kendrick Lamar, Demi Lovato, Metallica and Usher.

CAT donated a generator to the St. Luke Foundation for Haiti that provides energy access to hospitals, schools, orphanages, bakeries and more. Ruxly created all digital and print collateral: messaging airing on MSNBC, banners, branded charging stations, photo booths, etc…  

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As a follow up to the “She Is” efforts around the Global Citizen event, we produced another short film leading up to Giving Tuesday, the United Nations Foundation international day of giving.