She is Empowered
Campaign | Branding | Video | Animation | Social Media Content | Activation Content
Caterpillar Inc. provides sustainable energy products to women in developing nations around the world. Ruxly created a content campaign that shines a light on the incredible stories of remarkable women across the world who have inspired Caterpillar to unite businesses, nonprofits, governments, and citizens in the fight to alleviate poverty for millions of people worldwide.
Ruxly created a short film for the She Is campaign, which premiered live on MSNBC to millions of viewers and the 2016 Global Citizen Festival.
CUSTOM WEB DESIGN
The digital hub of the campaign spotlights shareable stories, data and info about the "She is Empowered" project.
GLOBAL CITIZEN FESTIVAL
At the 2016 Global Citizen Festival in New York, more than 60,000 people gathered in Central park to hear music from artists such as Rihanna and Kendrick Lamar.
Ruxly created all “day of” implementation: from messaging airing on MSNBC, to live banners, branded charging stations, and photo booths where attendees could create their own double exposure silhouettes just like the incredible women in the “She Is” campaign.
As a follow up to the “She Is” efforts around the Global Citizen event, we produced another short film leading up to Giving Tuesday, the United Nations Foundation international day of giving.