New Era Pinstripe Bowl
Animation | Design | Scriptwriting | Audio Production
Every year Yankee Stadium hosts The New Era Pinstripe Bowl. Yankee Stadium Events recruited Ruxly to create content that would generate excitement and ticket sales in the months leading up to “New York’s Bowl Game.”
We created custom content to inform fans and promote the game before and after the teams were announced.
x - ANIMATED SPOTS Pre-roll, TV, In-stadium
o - GIFS Social channels.
x - ANIMATED BANNERS Promoted ticket sales on pinstripebowl.com
Ruxly productions helped pack Yankee Stadium full of football fans for two Bowl battles in the Bronx (2015, 2018). President of the New York Yankees, Randy Levine, called the 2015 New Era Pinstripe Bowl "the most successful game in its history" based on advanced ticket sales.