Post Likely to Succeed: 10 Instagram Ideas for Hotels

Instagram is host to a world of could-be travelers looking for inspiration, education and exciting new locations. It's the perfect place to post up and connect with followers and future guests through relevant, resourceful content. Take a look at our 10 content concept tips to instantly help your hotel's grid game!


1. PLACES TO GO.

Be the bringer of good views! Expose your followers to the local landscape and stunning sights surrounding your property.

On the edge of where the bright lights + big city ends and #wilderness begins. #TravelBrilliantly #Atlanta #WednesdayWisdom

A post shared by Marriott Hotels & Resorts (@marriotthotels) on

POPULAR HASHTAGS: #nature, #clouds, #beautiful, #beauty, #flowers, #travel, #traveling, #travelphotography, #travelblogger, #travelgram, #view, #paradise


2. PEOPLE TO SEE.

Picture yourself in a post by the river. Pics with people are more relatable, and help viewers envision themselves vacationing in that very same spot.   

Check out our page @mf_portraits Selection @shotsonearth @samuelelkins Add the best portraits on our hashtag #portraits_MF

A post shared by M F | #portraits_mf (@portraits_mf) on

FUN FACT: Photos showing faces get 38% more Likes than photos not showing faces.

POPULAR HASHTAGS: #girls, #bestfriend, #boy, #friends, #smile,#Travelgram, #InstaTravel, #smile, #PicOfTheDay #PhotoOfTheDay, #Explorer, #Wanderer, #traveler


3. MAKE A SPLASH!

Help your followers escape their routine work world with a window to the waves of beautiful beaches, lakes and pools awaiting them at your refreshing vacation destination.  

A morning devoted to sun and water in Mallorca. #LiveExquisite

A post shared by St. Regis Hotels & Resorts (@stregishotels) on

POPULAR HASHTAGS: #beach, #blue, #pool, #poolside, #tan, #swimming, #swim, #paradise, #island


4. FOODTOGRAPHY

Cater to the culinarily curious with some snackable looks at what’s cooking in and around your hotel. Capture cuisine and cocktails served at your property to give ‘gramers a taste of the appetizing atmosphere. Or add a dash of destination for extra flavor.

His & Hers 𖠷𖤖

A post shared by LAUREN BULLEN (@gypsea_lust) on

FUN FACT: Pizza is the most widely Instagrammed food.

POPULAR HASHTAGS: #food, #yummy, #yum, #sweet, #foodporn, #instafood, #healthy, #drinks, #cocktails, #happyhour


5. Insta Interiors

Help guests get to the heart of the hotel. Give them a peek at the property’s most eye catching quarters. Perhaps point your lens toward the lobby, the pool or the suite with the best view.

Solids or stripes? 🎱#LondonEDITION 📸 @tschang

A post shared by EDITION Hotels (@editionhotels) on

POPULAR HASHTAGS: #gym, #fitness, #spa, #luxury, #goals, #decor, #view


6. Instagram’s Best Friend

Few things fetch you follows and likes quite like a well photographed furry friend. Show off your pet-friendly properties by featuring cuddly creatures enjoying their stay.  

FUN FACT: One in 10 US pets has its own social media profile.

POPULAR HASHTAGS: #dog, #cat, #dogsofinstagram, #catsofinstagram


7. Shine

Sunsets are essential for the setting of any romantic getaway. Endear the tender hearted travelers with posts that showcase spectacular sun soaked scenes.  

POPULAR HASHTAGS: #sky, #sun, #sunset #bestoftheday,#PicOfTheDay #PhotoOfTheDay


8. Behind the Scenes

Give an exclusive view into the wonderful world of people working to bring your hotel to life every day. Behind the scenes posts portray the personality of your property. How does the chef prepare the hotel’s iconic croissants? What’s really in that signature cocktail?

POPULAR HASHTAGS: #behindthescenes, #cocktails, #happyhour, #drinks


9. Explorer’s Essentials

Add a touch of your brand’s signature appeal. Traveler’s take pride in boosting brands they like. So logo ahead and show off your hotel’s uniquely personalized products.

You have arrived. #spglife 📷: @itsmekrismagboo

A post shared by Starwood Preferred Guest (@spg) on

FUN FACT: 65% of Top-Performing Instagram Posts Feature Products.

POPULAR HASHTAGS: #product, #towel, #beauty, #design


10. Life of the Party

If your venue is host to once in a lifetime celebrations, post pics of previous events at your location. Show off your space and create inspiration for future memory making.  

POPULAR HASHTAGS: #party, #fun, #instalove, #truelove