10 Video Content Marketing Insights

Video content is constantly evolving. Here’s the scoop to get you in the loop!  

1. Brace yourself…. Videos are coming.


By 2019, videos will account for 80 percent of all internet traffic.  |   Source

2. Breaking news: YouTube and Google....


...are the two largest search engines on the internet.
Post your videos on YouTube to stay on top of the world wide web!  |  Source

3. Did we just become best friends?


79% of viewers agree video is the easiest way to get to know a brand online.  Source


4. Looking leads to booking.


2 out of 3 guests watch travel-related videos before booking their trip.  Source

5. Ain't nobody got time for that.


50% of guests say they don’t follow travel brands because the content is too promotional.  |  Source

6. The Magic Word


Using the word ‘video’ in an email subject line boosts the open rates by 19%  Source

7. Be There and Be Square.


Square shaped videos outperform rectangular videos in engagement, views, and completion rate on mobile devices.  |  Source

8. The Silent Treatment


85% of Facebook videos are watched without sound. |  Source

9. Facebook Live = Longer Look


Facebook users spend 3X more time watching live videos than traditional videos.  |  Source

10. Home Face Advantage


Facebook’s native videos get 10X more shares than YouTube.  |  Source