10 Video Content Marketing Insights

Video content is constantly evolving. Here’s the scoop to get you in the loop!  


1. Brace yourself…. Videos are coming.

 
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By 2019, videos will account for 80 percent of all internet traffic.  |   Source


2. Breaking news: YouTube and Google....

 
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...are the two largest search engines on the internet.
Post your videos on YouTube to stay on top of the world wide web!  |  Source


3. Did we just become best friends?

 
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79% of viewers agree video is the easiest way to get to know a brand online.  Source

 

4. Looking leads to booking.

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2 out of 3 guests watch travel-related videos before booking their trip.  Source


5. Ain't nobody got time for that.

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50% of guests say they don’t follow travel brands because the content is too promotional.  |  Source


6. The Magic Word

 
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Using the word ‘video’ in an email subject line boosts the open rates by 19%  Source


7. Be There and Be Square.

 
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Square shaped videos outperform rectangular videos in engagement, views, and completion rate on mobile devices.  |  Source


8. The Silent Treatment

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85% of Facebook videos are watched without sound. |  Source


9. Facebook Live = Longer Look

 
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Facebook users spend 3X more time watching live videos than traditional videos.  |  Source


10. Home Face Advantage

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Facebook’s native videos get 10X more shares than YouTube.  |  Source