MANY WAYS TO EARN
SPG - Starwood Resorts
Animation / Design / Illustration
Loyalty program expert Brian Kelly, aka The Points Guy (thepointsguy.com),” started referring to SPG’s program as "the piece de resistance of loyalty programs." Ahem, no big deal. But travelers were still expressing confusion on all the possibilities to bank points in their accounts. As part of our commitment to SPG’s growth, we showcased myriad ways to maximize a Starwood Preferred Guest® membership. Our team made the seemingly complicated process of earning, redeeming and enjoying the rewards program more inclusive and clear-cut through a two-pronged visual effort.
Thanks to an animated video, “Many Ways to Earn,” and a step-by-step infographic, “Starpoints,” the potential benefits immediately became more clear cut to members, leading to phenomenal user growth and becoming widely recognized as the premier hospitality loyalty enterprise.
Although the program’s successes are proprietary and closely held, famed corporate strategist McKinsey noted that “Starwood’s loyalty program has improved its brand appeal and helped the chain achieve above market growth”.