New Era Pinstripe Bowl
YANKEE STADIUM
Animation | Design | Scriptwriting | Audio Production
KICK OFF
Every year Yankee Stadium hosts The New Era Pinstripe Bowl. Yankee Stadium Events recruited Ruxly to create content that would generate excitement and ticket sales in the months leading up to “New York’s Bowl Game.”
GAME PLAN
We created custom content to inform fans and promote the game before and after the teams were announced.
x - ANIMATED SPOTS Pre-roll, TV, In-stadium
o - GIFS Social channels.
x - ANIMATED BANNERS Promoted ticket sales on pinstripebowl.com
TOUCHDOWN
Ruxly productions helped pack Yankee Stadium full of football fans for two Bowl battles in the Bronx (2015, 2018). President of the New York Yankees, Randy Levine, called the 2015 New Era Pinstripe Bowl "the most successful game in its history" based on advanced ticket sales.
“The style and execution of the content was exactly what I was looking for to showcase our contemporary brand within our historic venue. I’m very proud of the product, as was my team.”